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It Ends With Us’ Justin Baldoni Hires Crisis PR Manager, Despite Rumors

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Justin Baldoni is looking for assistance for a jaw-dropping press tour.

The director and protagonist of It ends with us, the newly released romantic drama starring Lively Blake, hired a public relations manager in case of crisis Melissa Nathan while speculations about the tension betweenholy The cast continues, E! News can confirm.

Nathan, who runs The Agency Group, has previously worked with high profile clients such as Drake, Johnny Depp, Logan Paul and more. The new hire comes as Baldoni, 40, and Lively, 36, who also served as producers on the film, were embroiled in rift rumors during the press tour for the film, which is based on the best-selling novel by Colleen Hoover.

Many of the rumors began when fans noticed that Baldoni did not hold press conferences or pose for photos on the red carpet with his co-stars, including Lively, Brandon Sklenar, Jenny Slate AND Isabella Ferrerdespite being the director and one of the male leads in the film. Astute followers also noticed that the cast does not follow Baldoni on social media, but does follow Lively.

Written by Joe McConnell

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