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Porsche Holding Group Acquires Stake in Greyhound Owner Flix By Reuters

By Ludwig Burger

FRANKFURT (Reuters) – Porsche Automobil Holding SE said on Monday it is part of a group of investors that is buying a 35 percent stake in Flix SE, owner of Greyhound services in North America and FlixBus in Europe.

Porsche, which controls German automaker Volkswagen (ETR:), said it had made a co-investment with private equity firm EQT (ST:) and investor Klaus-Michael Kuehne, among others, and that its stake in Flix SE was worth a “low million” euros.

In July, EQT announced a joint investment of a 35% stake in Flix, listing Kuehne as a co-investor but not Porsche.

A person familiar with the deal told Reuters in July that the group was paying more than 1 billion euros ($1.1 billion) in total, meaning Porsche’s stake would be very small.

© Reuters. FILE PHOTO: Passengers walk near a Flixbus bus at the main bus station in Berlin, Germany, March 17, 2020. REUTERS/Fabrizio Bensch/File Photo

The deal values ​​the unlisted bus operator at more than €3 billion, sources said at the time.

Porsche said in a statement Monday that the collaboration with leading private equity investors was part of its strategy and that the deal marked its first investment “in a platform provider in the consumer segment.”

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